What do you do with a marketing degree?

Marketers do all kinds of work to help drive customers to their product, and there are many career paths within the marketing field. These can include a focus on many of the areas within digital marketing including—paid advertisements, content marketing, search engine optimization (搜索引擎优化), website development and analysis, 社交媒体 campaigns, 电子邮件营销. Other areas of marketing can focus on maintaining customer relationships with career paths in sales, business development, account management, and sales management. Marketers can also have career paths in public relations, event planning, sales promotions and advertising, 市场研究, and 品牌管理. Marketers can focus on business-to-consumer or business-to-business relationships.

Is it better to major 在市场营销 or management?

There is not one major that is better than another—it all depends on what you want! There are many different skills you will learn in a marketing degree program versus a management degree program. A marketing degree program focuses on the activities to drive demand for products and services. These activities include understanding the customer and how marketing strategies are used to create brands and customer relationships. In a management degree you’ll focus on the administration of the organization through its people, process, and leadership. While marketing and management apply to many types of industries, for-profit, non-profit, and government, marketing focuses on creating customer value, and management focuses on the internal organizational activities.

What kind of degree do you need for marketing?

If you’re looking to pursue a career 在市场营销, a bachelor’s degree 在市场营销 is a great option. A bachelor’s degree 在市场营销 will help you learn about business fundamentals, traditional and digital marketing, marketing strategy, 社交媒体, 品牌管理, sales management, problem-solving, sales forecasting, and service marketing.

How long does it take to get a bachelor's degree 在市场营销?

For a traditional bachelor's degree program you should expect it will take you 4 years to complete. However, some online colleges like WGU will allow you to move faster. At WGU, most students finish their marketing degree within 36 months.

What type of degree is marketing?

A marketing degree will typically fall under a business college. Because marketing is a critical function of every business that aligns directly with the sales techniques and overall budgets of an organization, most marketing degrees are part of a business program.

What can you do with a bachelor's degree 在市场营销?

If you have a marketing degree you can likely get a job in any industry. All kinds of businesses and organizations rely on marketing professionals to help them reach their audience. There are many career paths for professionals who have a marketing degree, including: 市场营销 specialist 市场营销 manager Advertising manager Public relations manager

Is a marketing degree worth it?

Absolutely. A traditional or online marketing degree can help you gain key skills and credentials that will ensure you're ready for your career. A good traditional or online program will teach you about traditional marketing techniques, 电子邮件 marketing, digital marketing, 社交媒体, br和策略, content, sales, and more. A degree can help you boost your earning potential and be qualified for jobs.

度 & 项目

市场营销理学硕士

查看数字营销

营销分析

准备开始你的WGU之旅?

营销计划的下一个开始日期:12月1日

适用于今天

在线市场营销理学硕士

一个M.S. 能改变你职业生涯的市场营销

你已经知道在市场营销中工作需要什么，现在你已经为下一步做好了准备. WGU可以提供帮助. 拥有我们的网络营销硕士学位, 你将获得先进的知识和技能，帮助你在职业生涯中取得进步, 在就业市场中获得竞争优势, 最大化你的收入潜力.

市场营销理学硕士学位课程完全在线, 所以你可以一边全职工作一边攻读学位，随时随地参加考试.

学习最新的搜索引擎优化, 内容创作, 数据分析, 电子商务, 更多的是通过我们与谷歌和HubSpot的教育合作. 然后，在动手模拟中练习你的技能，并将它们应用到现实世界的营销场景中. 当你获得WGU的市场营销硕士学位时, 你将有一个完整的工作组合，并有机会获得有价值的行业认证，这将使你在未来的雇主面前更具市场价值.

查看数字营销

营销分析

怎么样?.S. 市场营销学位

市场营销理学硕士提供两种课程选择:数字营销(MSMK)和营销分析(MSMKA)。.

数字营销是面向一般营销人员的，包括专注于电子商务的创意元素, 社交媒体, 电子邮件, 内容营销.
营销分析是为技术营销人员，包括搜索引擎优化和营销分析所需的技术技能.

这些项目在需求最高的领域提供与行业相关的课程，这些课程具有独特的技能组合, 以及涵盖一般商业和营销内容的共享基础课程. 你的职业目标最终会帮助你决定哪个专业适合你.

行业认证

在这些项目中, 通过我们与谷歌和HubSpot的合作，你有机会获得行业认可的认证和技能. 其中一些认证的费用包含在你的学费中, 简化获得与你的职业目标一致的职业提升证书的过程.

数字营销认证:

HubSpot入站营销认证
HubSpot营销软件认证
HubSpot电子邮件营销认证
HubSpot社交媒体营销认证
b谷歌广告搜索认证
b谷歌数字营销 & 电子商务证书(谷歌职业证书)

营销分析认证:

HubSpot入站营销认证
HubSpot营销软件认证
HubSpot 搜索引擎优化认证
b谷歌广告搜索认证
谷歌Analytics认证
b谷歌数字营销 & 电子商务证书(谷歌职业证书)

数字分析协会会员

我们与一家领先的市场分析协会合作, 数字分析协会(DAA), 在你攻读学位期间提供行业交流的机会.

WGU的市场营销硕士学位也符合在线营销认证协会(OMCA)行业认证. 学生将获得参加第三方行业认证的代金券. OMCA认证的费用包含在项目的学费中. 参加OMCA认证是自愿的，必须在收到认证凭证后六个月内完成.

$4,530

WGU提供可负担的学费，每六个月收费，而不是按学分收费. 这意味着你可以在每学期选修任意多的课程，而且不需要额外付费.

了解市场营销学位成本

24个月*

WGU商科硕士课程70%的学生能够在24个月内完成课程. WGU以能力为基础的教育模式可以让你按照自己的时间表完成课程, 与24/7在线访问学习材料和能力，采取测试，只要你知道的材料.

*WGU内部数据

了解能力教育

22,200美元的薪资增长*

WGU以能力为基础的教育模式可以让你按照自己的时间表完成课程, 与24/7在线访问学习材料和能力，采取测试，只要你知道的材料.

*WGU年报

了解学位投资回报率

M.S. 市场营销和. 工商管理硕士

工商管理硕士或市场营销硕士学位都是提升教育水平的好方法. 不确定哪一个是合适的? 这取决于你的兴趣和愿望是什么. 如果你的目标是获得更具体的营销技能，比如社交媒体, 搜索引擎优化, 市场研究, 分析, 等.——考虑一下市场营销硕士学位. 另一方面, 如果你想建立一个更强大的商业背景, 工商管理硕士可以扩展你在金融等领域的知识, 操作, 和策略.